Child Safety on the Internet

Today the UK Government announce a new attempt to make the Internet safer for young people to use.

The BBC report:
Social networking websites and major technology companies are joining the government in an organisation designed to improve children's safety online.
The UK Council for Child Internet Safety is to be launched by Schools Secretary Ed Balls and Home Secretary Jacqui Smith.

This follows Tanya Byron's review on Digital Safety and hopefully will help to secure better, safer use for all.

It will be good if this goes wider but I just wonder what effect a UK Government initiative will have on a system which is, after all, called the World Wide Web