Viral Marketing

There is nothing new about viral marketing and the concepts that underpin it are exceptionally well documented in Malcolm Gladwell's book 'The Tipping Point' but a seasonal promo that has entered my mailbox from numerous sources as various of my friends 'discovered' it comes courtesy of a company called OfficeMax.

On their homepage right down at the bottom of the 'Top Links' section is 'Elf Yourself' and this just appears to have caught on ... gone viral !

It is a simple app that allows you to create 'elves' who dance and who have the face of whoever you have photos of.

It is fun to do and just goes to show the power of the simple over the expensive.

If you are desperate to see our family version click here. Enjoy !